Privacy Policy

At NuCore Flooring, we take your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our site or interact with our waterproof LVP content. We are committed to transparency and compliance with applicable privacy laws, including GDPR, CCPA, CPRA, and state-specific regulations.

What Information NuCore Flooring Collects

We collect information in three ways:

Information you provide directly: When you submit a contact form or subscribe to our communications, we collect your name and email address.

Information collected automatically: When you visit NuCore Flooring, we automatically collect technical information including device type, browser, operating system, IP address, approximate location, pages visited, time spent on site, and referral source. This data is gathered through cookies and analytics tools to help us understand how visitors use our site.

Information from third parties: We receive affiliate tracking data from Amazon Associates to attribute qualifying purchases, and analytics data from Google Analytics to measure site performance and user behavior.

How NuCore Flooring Uses Your Information

NuCore Flooring uses the information we collect to:

• Operate and improve our waterproof LVP site and user experience
• Respond to your inquiries and provide customer support
• Send communications you’ve opted into, including flooring guides and product updates
• Analyze site traffic and user behavior to optimize our content
• Comply with legal obligations and enforce our Terms of Use
• Maintain security and prevent fraud
• Track affiliate referrals through the Amazon Associates Program

Cookies and Tracking on NuCore Flooring’s Site

NuCore Flooring uses cookies and similar tracking technologies to enhance your experience and gather analytics. The types of cookies we use include:

Essential cookies: Required for basic site functionality, including navigation and secure access to certain features.

Analytics cookies: Google Analytics tracks site usage data such as pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand visitor patterns and improve our waterproof LVP content.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases made through our affiliate links. These cookies allow us to earn commissions when you purchase featured flooring products on Amazon.com.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect site functionality and your ability to access certain features.

How NuCore Flooring Shares Your Data

We may share your information with:

• Service providers: Third-party vendors who help us operate the site, including hosting providers and analytics services
• Amazon.com: As part of the Amazon Associates Program, we share referral data to attribute purchases and earn affiliate commissions
• Law enforcement or government authorities: When required by law or to protect our legal rights
• Business acquirers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

NuCore Flooring does not sell personal information to third parties.

Data Security Measures at NuCore Flooring

NuCore Flooring implements reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission and secure hosting environments. However, no method of transmission over the internet is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Your Privacy Rights When Using NuCore Flooring

All users have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request restriction of processing

GDPR Rights (EU/EEA residents):

Under the General Data Protection Regulation, you have the right to:

• Access, rectification, and erasure of your personal data
• Restrict processing and data portability
• Object to processing
• Withdraw consent at any time without affecting the lawfulness of processing based on consent before its withdrawal
• Lodge a complaint with your local supervisory authority if you believe your rights have been violated

CCPA/CPRA Rights (California residents):

Under the California Consumer Privacy Act and California Privacy Rights Act, California residents have the right to:

• Know what personal information is collected and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

State-Specific Rights (Virginia, Colorado, Connecticut, Utah residents):

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA) have rights substantially similar to CCPA rights, including access, correction, deletion, data portability, and the right to opt out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to hello@nucoreshop.com or use the contact form on this site. We will respond within 30–45 days. We may need to verify your identity before processing certain requests to ensure the security of your personal information.

NuCore Flooring’s Commitment to Children’s Privacy

This site is not directed to children under the age of 13. NuCore Flooring does not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at hello@nucoreshop.com and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Websites Linked from NuCore Flooring

This site contains links to Amazon.com and other third-party websites where you can purchase waterproof LVP products. NuCore Flooring is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers from NuCore Flooring

NuCore Flooring operates in the United States. If you access this site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable international data protection laws.

How Long NuCore Flooring Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies. You may request deletion of your information at any time by contacting us.

Email Communications from NuCore Flooring

If you subscribe to NuCore Flooring communications, you will receive periodic emails about waterproof LVP content, flooring guides, and product updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at hello@nucoreshop.com.

NuCore Flooring’s Response to Do Not Track Signals

Some browsers transmit “Do Not Track” signals to websites. At this time, NuCore Flooring does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of browser Do Not Track settings.

Changes to NuCore Flooring’s Privacy Policy

NuCore Flooring may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through a site banner or email notification. Continued use of this site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information shared with third parties for their direct marketing purposes. To make such a request, contact us at the address below.

Your Consent to NuCore Flooring’s Privacy Policy

By using this site, you consent to the collection and use of your information as described in this Privacy Policy.

Contact NuCore Flooring About Privacy

To exercise your privacy rights or ask questions about this Privacy Policy, contact us at: